Here’s a shocking truth: the food you’re eating might be silently harming you, and even fitness icons like Joe Wicks are sounding the alarm. But here’s where it gets controversial—Joe Wicks, the beloved Body Coach, isn’t just preaching about healthy eating; he’s taking on the food industry with a bold, provocative stunt in his new documentary, Joe Wicks: Licensed to Kill. In it, he launches a snack bar packed with ingredients linked to serious health issues—all of which are legal in the UK. And this is the part most people miss: it’s not about banning these foods entirely, but about empowering you to make smarter choices.
In a recent interview with HELLO! and other press, Joe shared his go-to mid-week meal hack that keeps his family fueled and satisfied. He’s a big fan of batch cooking, whipping up dishes like bolognese, chillies, and curries that last for days. His weekly staple? A hearty bolognese paired with pasta—whether it’s a comforting bake or tossed with spaghetti. Why? It’s a balanced meal packed with protein, healthy fats, and carbs, ensuring everyone stays full and focused. As Joe puts it, ‘You’re not thinking about food ten minutes later.’
But let’s circle back to the documentary, airing on Monday, 6 October at 8pm on Channel 4. Teaming up with Professor Chris van Tulleken, Joe exposes the hidden dangers of ultra-processed foods by creating a snack bar filled with ingredients tied to cancer, stroke, and early death. Here’s the kicker: these ingredients are legal and widespread in UK products. Joe isn’t calling for a ban—he’s urging you to read labels, understand what you’re eating, and take control of your health. ‘It’s about the truth of the ingredients,’ he explains, highlighting how additives and chemicals impact our gut, focus, and mental health.
His ultimate advice? Cook your own meals. Prepping food at home reduces reliance on processed options, and Joe insists it’s the number one way to protect yourself. While his documentary might spark debate—some may argue it’s alarmist, while others applaud its transparency—one thing’s clear: Joe Wicks is challenging us to rethink our relationship with food.
What do you think? Is Joe’s approach too extreme, or is he onto something? Let’s debate in the comments—are you team homemade meals or team convenience foods? And if you’re curious about Joe’s journey, don’t miss Joe Wicks: Licensed to Kill on Channel 4, 6 October at 8pm. It’s a conversation starter you won’t want to skip.
